PSA really love to use special printing techniques as they can really take a design to the next level. PSA can assist you with your business cards, corporate stationery and any other printed piece you can think of. Our friendly staff can help you to choose a printing process that will compliment your design perfectly and will assist from start to finish! See the below article on how Gold Foil can really make your brand POP!
Nothing says “fancy” or “luxurious” like foil stamping, but what exactly is it? Foil stamping, hot stamping or hot foil stamping is the application of pigment or metallic foil to paper using a heated die. The die presses the foil onto the surface under pressure, leaving the design of the die on the paper. Foil stamping, or foil printing is frequently combined with embossing to produce a three dimensional image. Foiling delivers an amazing, luxurious finish and when done right, will make any design look a million dollars. Popular foil choices are gold, silver, rose gold and holographic.
One of PSA’s favourite special printing techniques is gold foil stamping. A Metallic Foil like gold has a metal-like sheen and will really make a printed piece pop. The benefits of using gold foil are vast but can include greater brand perception – Research shows that by adding gold foil stamping or other interesting effects to your piece, consumers perceive a higher value and quality of your product. Gold foiling also has an attention grabbing effect – gold foil really makes your printed piece stand out from the crowd with its distinctive and eye catching appeal.
So, what can you foil stamp? Foil can be applied to most paper stocks. However, the ideal paper stock for a metallic foil like gold is a gloss cover or a stock with a smooth surface. Business cards, brochures, presentation folders, greeting cards, note cards or invitations are some of the endless possibilities that you can foil stamp. Gold foil stamping adds a touch of class and elegance to marketing materials yet it is relatively affordable.
For inspiration, here are a few of our favourite printed pieces using gold foil:
Source: Image via Lovelystationery.com – http://lovelystationery.com/2011/03/sun-optics-insight-eyeworks/
Source – Image via bench.li – http://bench.li/images/3844
Source – Via Card observer http://cardobserver.com/gallery/freeform-gold-foiled-black-business-card-for-a-graphic-designer
If you would like to discuss gold foiling with us or any other printing technique you may have in mind, please contact us here or phone one our friendly team members on 3276 3100. You can also follow our PSA Print Techniques on Pinterest for inspiration on your upcoming projects.
Source via cardobserver http://cardobserver.com/gallery/fresh-clean-design-on-a-gold-foiled-business-card-for-a-produce-supplier
If you need creative or technical advice on using gold foiling on your next print project give one of our helpful and friendly team members a call on 3276 3100 or firstname.lastname@example.org to obtain a quote.