Using brochures and leaflets in marketing campaigns can be a very effective way of getting a consumers attention and therefore bringing their business to yours and getting your message to really stick in the mind of your potential client.
With the large amount of cheap brochures that are floating around it can have a real impact with the consumer gets something in the mailbox with a real WOW-factor. This also means that the brochures life may well be extended as people have a harder time through well design, printed and finished brochures away; they may not action the brochure straight away but you may just hear from them yet!
The finishes that really have an impact may be as simple as diecut fold or a post card in a sleeve with a little window and may be as complex as a die cut, fold out brochure with embossing, gold foil and pockets; the possibilities truly are endless!
As pieces of design, brochures and leaflets are some of the most interesting and creative formats that are used in marketing campaigns – sometimes the folds or packaging are as eye-catching as the print itself.
Here at Print Systems Australia we really enjoy discussing effective brochure production to fit your budget, if you have an idea and would like to discuss its production and delivery methods (whether it be direct mail marketing, unadressed drops in your area or a delivery to your office) please feel free to contact us, any of our friendly staff would love to help you out.
Here are 5 of our favourite brochures and leaflets for your inspiration.
Source: Great Alaska Paper Co
Source: That’s Impressive
Source: Shannon Rose
Source: Anais Lee
You can also follow the PSA – Favourite Folded Leaflets & Brochures Board on Pinterest for even more ideas and inspirations for your next project or you can contact us here if you would like to discuss any upcoming projects with one of our friendly staff.
PRINT SYSTEMS AUSTRALIA