Print marketing is an indispensable tool to most businesses. A well thought out and designed brochure is an incredibly effective way to improve awareness of your brand and keep your products and services in the public eye. Not only should it look good and be eye-catching, but should both convey a clear and compelling message.
Check out these tips to learn more about perfecting your business’s brochure.
HAVE A CLEAR OBJECTIVE
Don’t cram too much information and text in your brochure. Too much information and your customer will be bored – bye, bye brochure, it’s gone in the bin! A great brochure needs a clear objective. What is the overriding purpose of your campaign? For example, are you trying to get customers to visit your website? Are you wanting to let them them know about a new promotion? Or, do you want to provide a brief overview of the services and products you offer?
Whatever that objective is, make sure your brochure is tailored to it. That means including all relevant information and formulating a compelling Call To Action in support of the objective.
DON’T GO OVERBOARD WITH FONTS
It’s a no brainer that you want your brochure to stand out. After all, a bland boring flyer isn’t going to grab customers’ attention. A unique font can be an excellent way to create a unique aesthetic appeal. However, a common mistake is going overboard with too many fonts. Most will never need more than three fonts — a heading, a subheading, and a body copy font. Even these shouldn’t be too radically different.
CHOOSE THE RIGHT PAPER FOR YOUR BROCHURE
When designing your brochure you will need to consider the paper’s thickness, weight, coating, and opacity. It is important to consider that the paper you choose should be related to your objective. For example, let’s say that you are a yoga studio wanting to spread awareness about a month-long promotional marketing campaign in which customers can purchase 10 classes and get the 11th class free. As the promotion expires at the end of the month, people aren’t likely to keep the brochure around for long. Therefore, you probably don’t need something as durable and could opt for a lighter, thinner paper that costs less. However, if you are printing your schedule of yoga classes for the entire year, people are likely going to keep it around a lot longer, so it is probably much wiser to spend the extra money for a higher-quality, thicker paper. When in doubt, we can help you choose the right paper for any product.
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