Direct Marketing is all about making a real connection with your customers. To do this effectively, you sometimes need to come up with an “out of the box” idea to grab their attention. There’s no doubt that in today’s digital world an innovative little package or direct marketing piece goes a very long way. Coupons, personalisation, thank you cards and creative packages from online orders are grabbing people’s attention more than ever before. This may be my personal opinion, but I can’t help getting excited when I receive one of the above.
That being said, business can struggle with direct mail marketing, for many reasons. Factors such as high cost, uncertainty as to whether you can customise images and personalise text for customers and the amount of time the direct marketing piece takes to arrive in customer’s mail boxes are all real concerns. To alleviate these concerns, Print Systems Australia can take your business and customer’s needs into consideration with different programs to develop your marketing and direct mail campaigns.
Use these brilliant examples of direct marketing as resource to inspire you in your printed marketing design.
Source: Green Belgium Mailing – Without Water, Knowledge Can’t Flow
Source: Jeep Ad DNA Box found on Behance
Source: Outstanding Designs – Mini Portfolio Box found on Bashooka
Source: See Saw Direct Mail, found on See Saw
Source: Matthew Ebbing Direct Mail, Coroflot
It’s definitely exciting to see a piece of mail in your mailbox that is personalised with your name on it. It’s even more exciting to see the images and text match your specific needs. It is now possible for printers to make direct marketing pieces that are personalised and customised to the needs of your customers. Combining personalised direct mail with creative packaging is eye-catching – for example, the direct mailer can be folded in a unique way.
Designing a creative mail piece is now more than important than ever. Consider this – Most people these days have more than one email account. I myself have three – two work emails and one personal email address. Nowadays, the chances of your mail piece standing out in a mail box are much greater than in your electronic mailbox. If you would like to discuss your next direct marketing piece with us and for ideas on how to stand out from your competitors please feel free to contact us to talk it through.